Consolidated P&L and KPI Report (Month 12)
| MRR Start | $262k |
| MRR Business | $250k |
| MRR Enterprise | $390k |
| Total MRR | $1.02M |
| Revenue | $2.99M |
| Expenses | -$2.25M |
| Taxes (21%) | -$155k |
| Net Profit | $739,904 |
| Valuation (Post-money) | $25M |
| Price per 1% | $250k |
| Investment Amount | $2.5M |
| Investor Equity | 10% |
| CPM (Cost Per Mille) | $32.80 |
| CPC (Cost Per Click) | $0.98 |
| CPL (Cost Per Lead) | $10.51 |
| CAC (Customer Acquisition Cost - Ads) | $171.00 |
| ARPU (Average Revenue Per User) | $71.80 |
| Churn Rate | 7.0% |
| Lifetime | 14.2 mo |
| Gross Margin | 90% |
| Enterprise | $390,500 |
| Start Plan | $262,790 |
| Business Plan | $250,272 |
| Pro Plan | $115,335 |
| Payroll (Salaries) | $86,500 |
| Marketing (Ads) | $63,500 |
| Servers/Infrastructure | $20,000 |
| OPEX | $5,000 |
| Headcount | 27 |
| Revenue / Employee | $110k/year |
| CAC / LTV | 5.4% |